The branding watermark is a small logo that sits in the corner of your videos and doubles as a subscribe button on desktop. Most creators underuse it.
Recommended specs
- Size: 150 × 150 px
- Format: PNG with a transparent background
- File size: under 1 MB
Keep it simple
The watermark appears small and over moving footage, so a detailed logo turns to noise. A single bold symbol or letter works best.
Use transparency
A transparent PNG blends into any scene. A solid background looks like a sticker slapped on your video.
Set it to show the whole video
In YouTube Studio you can display the watermark for the entire video. Since it is also a subscribe shortcut, leaving it on the whole time maximises conversions.
Match your brand
The watermark, profile picture, and thumbnails should share a visual language. Reuse the same mark across all of them for instant recognition.